In this article, let's take a look at 9 examples of landing pages that you can take inspiration from.

The selected examples had a great impact on different markets (Food, Fashion, Beverage, Innovation).

Before seeing in detail the landing pages from which to take inspiration, it is advisable to briefly define the concept of Landing Page.

What is a Landing Page?

The Landing Page is a specific web page that has the strategic objective of convincing a person to take a well-defined action.

Unlike an entire website, the landing page is designed to achieve only one objective, which can be lead generation or even the sale of a product.

When creating a landing page, it is important to provide all the essential information useful to the user to make a purchase decision.

As we will see in the 9 selected examples, it is also important to take care of the design and the visual part (photos and videos).

5 Fundamental Elements to Communicate on a Landing Page

On a landing page, it is essential to:

• highlight the problem that the product solves
• demonstrate why the product offered is the best solution for that need, positioning it compared to the competition
• Tell all the benefits and advantages that the potential customer will obtain after the purchase, in such a way as to create interest
• transmit trust through social proof such as reviews and testimonials
• Get the user to act now with an attractive offer

Now let's see 7 Examples of landing pages to take inspiration from

1. Hello Fresh

Hello Fresh has a mission to change the way people eat, offering high-quality foods and recipes for different consumption occasions.

It is an online service that allows you to receive a weekly box full of fresh ingredients in the right quantities and quick and easy recipes, directly to your home.

What are the interesting takeaways from this landing page?

• A clear and concise explanation of the service:
  in a few lines they were very precise in describing what the service is, its innovative elements, how it works and implicitly the need/desire.
  The Headline: “Different inspirations and dishes” already contains all the elements to understand and evaluate the context.

• The personalization of the service:
  The Landing Page immediately allows you to choose both the number of people and the recipes you can receive per week.
• An inviting welcome offer:
  The discount is very flexible and stimulates the first purchase because
  - it is an increasing discount, the user is encouraged to order more boxes to obtain greater savings
  - has a significant economic amount. “Up to 65€” is a very attractive discount compared to a classic 10% coupon
  - with a deadline in time (by 23.59 on Wednesday)

In addition, on the landing page there are additional elements useful for conversion, such as:

Testimonials: with photos and videos of people who use the service and are satisfied.

A strategy that integrates perfectly with social media and allows you to use these contents also for advertising campaigns (especially in remarketing):

‍The Benefits of the Service with a summary section dedicated to the reasons why you should choose to buy it:

Finally, there is also a section useful for segmenting and profiling users, showing recipes directly and encouraging them to use the service.

The use of photos is certainly a wise choice because sometimes images and videos make the idea better than many words:

2. American Uncle

American Uncle is an online store for candies, sweets, drinks and international snacks where you can buy more than 500 products from all over the world.

What are the interesting takeaways from this landing page?

• Captivating headline: 'Treats you've never tried before'. I don't think it could be written in a more inviting way than this:)
• The description conveys the “Unique Selling Proposition”, highlighting the desire to try new delicacies that are present in the store.
• A video has been made where the post-purchase experience of the people who have tried it is told. From the first few seconds you can sense the level of satisfaction and amazement of the people who have tried it (see image below).

Being able to test the product experience, even before buying it, is not easy at all, but it will be an increasingly central challenge in e-commerce.

3. JNPR

JNPR is a French brand that produces premium non-alcoholic distillates. The perfect alternative for a moment of sharing daily pleasure, without giving up an aperitif.

When we worked on the redesign of the site, we focused on a strategy that would allow us to enhance:

• the simple design to highlight the Hero's background image in the foreground and create the mood of the aperitif experience.
• The international prizes received at the various competitions, useful as social proof and certificates of trust. Who wouldn't like to try the drink that won the gold medal?
• and answer the most popular question that people ask themselves before buying, namely: “How does the product taste? Am I going to like it?”.

This is why we have dedicated a section, on each product page, dedicated to the description of the taste of the product, told by an expert.

Not being able to try the spirits before buying, we decided to insert a dedicated section on the product pages, where an expert told the taste of the product to help the potential customer identify which Spirits was best suited to their tastes.

4. Bisc-Otto

It is an online store that offers a reinterpretation of the fortune cookie in a Gourmet key.

Bisco-otto is the reinterpretation of the traditional typical Lucan recipe that meets Food Design.

What are the interesting takeaways from this landing page?

• Nella Hero uses a very minimal video animation to show the product.
• The Communication is effective and clearly specifies the target target (it is a product suitable for everyone: even those intolerant to lactose and gluten).
• “Customize your bisc-otto” (see image below). On the Landing page, a section is dedicated to customizing the product for a gift or event.. This strategy is very effective especially for products that are usually given away.

5. Velasca - E-commerce of Handmade Shoes Made in Italy

Velasca is an Italian e-commerce created with the idea of making a quality product such as handmade shoes made in Italy accessible to everyone.

What are the interesting ideas?

• The Headline is very specific and describes the Unique Selling Proposition in a nutshell.
• It tells about their mission in a very simple and friendly tone of voice.
• The storytelling anticipates the main objection to the price. The distribution model and the competitive advantage over large retailers are immediately explained.

6. Fillies and Boots

Fillies and Boots is an Italian brand created for all women who struggle to find the perfect boots with a personalized fit.

In the online store you can buy various models of custom-made boots that adapt to the calf for maximum comfort.

During the redesign of the site, we redefined the architecture and hierarchy of the contents to help the user during their purchase journey.

What are the interesting ideas that we have included in the landing page?

• Problem Pattern -> Solution. The text of the hero page highlights the problem and how the product is the first and only solution.
• One of the buttons is dedicated to 'How It Works'. A specific web page has been created that explains how the online purchase process and the personalization of the product work.
• Selling custom-made products online isn't very easy because people can't try them first.

This is one of the main objections, which we have been able to find in the various post-purchase searches.

For this reason, we have included the possibility of a free video consultation to overcome the 'fear of buying the wrong size'.

7. Xiaomi - My Robot Vacuum Mop 2 Pro

Xiaomi is an international company that works in the software and tech market (smartphone, smart home & lifestyle).

This example illustrates the Mi Robot, a tool for cleaning and washing floors at home.

What are the interesting ideas?

• The innovation is explained in a simple way: the Sub-Headline consists of a very simple description to make it clear to anyone, since it is a product intended for the mass market.
• They compared two similar devices to explore the differences in technical specifications. In this case, it has been designed to enhance the new 2022 product compared to the previous model.
• Technical specifications are transformed into tangible benefits for the user.

Using an infographic (see image below) they explained the advantage of having a device that cleans with 10000 vibrations per second compared to a less powerful device.

“This new technology, unlike the previous less powerful one, allows us to:

• remove resistant stains
• covers the entire floor in every single point”

This infographic allows you to easily understand the various advantages of the device, even if you are not an expert in household cleaning tools.

After having seen 7 examples of landing pages in Italian, it is useful to insert 2 additional case studies, very particular, that have achieved great results.

8. Lomi. Composter for domestic environments

Lomi is an innovative tool that breaks down your leftover food using heat, abrasion and oxygen. Lomi transforms waste into smaller, soil-like fragments without the smell, mess, or worms.

What are the interesting ideas?

• Hero section with all the essentials, such as:
  - Headline that highlights the problem and the Unique selling proposition
  - Social retry with reviews
  - Photo that enhances the design of the product.
  - Urgency and scarcity: “After more than 12 months, Lomi is back in stock. Get yours before Lomi goes out of stock again.”

• The storytelling used to tell the benefits of the product and how it can be useful to you at home:

• “Show, don't tell!” : images sometimes explain much more than many words!

9. Tushy

Tushy is “the modern bidet that saves your ass, saves you money, saves the planet and saves the world.”

As you can read from the presentation, Tushy uses very direct and ironic language.

In the American market, it was a highly sold product, especially during the lockdown with the shortage of toilet paper stocks.

What are the interesting ideas?

• A very direct communication with an ironic key, despite being a 'very special' product.
• A decoupage design with very accurate graphics that reflect the ironic tone of voice of communication.

The design of a landing page is as important as the message to be communicated because it helps to better showcase the product and to remember it.

In this article we have seen several examples of how the landing page is an effective tool for describing, telling and making a product special.

With an effective marketing strategy and a bit of creativity, any type of product can be described and enhanced!