Ad Performance
ROAS Calculator
Return on ad spend, break-even threshold, and net profit on any campaign — in seconds.
— CategoryMarketing & Growth
Campaign Inputs
Enter your campaign figures to calculate ROAS
$
Total revenue generated from the ad campaign
$
Total amount spent on advertising
%
Your product gross margin after COGS
Formula
ROAS = Revenue ÷ Ad Spend
Break-even ROAS = 1 ÷ Margin
Your ROAS
5.00x
Revenue per $1 spent
Break-even ROAS
2.00x
Minimum to profit
Net Profit
$3,000
After ad spend
Status
Profitable
+3.00x above break-even
Campaign is profitable — ROAS is 3.00x above break-even
You're earning $3,000 in net profit on $2,000 ad spend.
Profit at Different Spend Levels
How profit changes as ad spend varies (revenue held constant)
P&L Breakdown
Revenue$10,000
COGS (est.)−$5,000
Gross Profit$5,000
Ad Spend−$2,000
Net Profit$3,000
Break-even ROAS: 2.00x at 50% margin