Acquisition
CAC Calculator
Blended and paid CAC, plus the channels driving the average up or down. Stop staring at one number.
— CategoryMarketing & Growth
Spending Inputs
Enter your total spend and customers acquired
$
$
customers
How CAC is Calculated
CAC = (Marketing + Sales Spend) ÷ New Customers
Marketing spend$10,000
Sales spend$5,000
New customers150
Total CAC
$100.00
blended acquisition cost
Marketing CAC
$66.67
marketing spend only
Sales CAC
$33.33
sales spend only
Above Benchmark
Your blended CAC is $100.00 vs. e-commerce benchmark of $87.00
warning
Industry Benchmark Comparison
How your CAC compares to industry averages
Your CAC$100.00
SaaS avg$205.00(you beat this)
E-commerce avg$87.00
Retail avg$10.00
B2B avg$536.00(you beat this)
Spend Breakdown
Marketing %
66.7%
$10,000
Sales %
33.3%
$5,000
Total Spend
$15,000
combined
Cost / Customer
$100.00
blended CAC