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01 / ServicesStrategy

Growth Strategy — planning that your CFO and CMO finally agree on.

A 90-day diagnostic that fuses your finance model with your media plan. We map the economics, name the levers, and hand you the quarterly work-cycle your team can actually run.

What you get

Six deliverables, one system.

Each engagement ships the same artefacts — modelled from your data, opinionated enough to act on.

  • 01
    Unit-economics model

    A working P&L by channel, product and cohort — the single source of truth we'll plan against.

  • 02
    Growth diagnostic

    A 40-page read on what's working, what's leaking, and which three bets matter in the next two quarters.

  • 03
    Quarterly work-cycle

    The roadmap: squads, owners, rituals, dashboards. We don't hand you a slide deck, we hand you a team OS.

  • 04
    Offer & pricing design

    Where positioning, pricing and bundles meet margin. Usually the biggest lever nobody is pulling.

  • 05
    Media & retention plan

    The budget, mix and sequencing across acquisition and lifecycle — tied back to the P&L.

  • 06
    Executive readouts

    Monthly syncs with founders, quarterly board-ready narratives. Clear, calm and honest.

How we work

How the work moves.

We start with the messy data. No dashboards yet.

Six months of raw transactions, unfiltered. We sit with your team, align on the questions worth answering, then rebuild your unit economics from the ground up.

  • 01Calibration interviews
  • 02Raw-data pull & audit
  • 03Unit-economics model v1
Naniza team work
01 · Diagnostic

Three scenarios, one decision.

Conservative, base, bold — each pressure-tested against margins and cash. You pick the one you can live with. We make sure the numbers add up before anyone touches a media plan.

  • 01Scenario modelling
  • 02Offer & pricing design
  • 03Quarterly forecast
Scenario modelling for growth strategy
02 · Modelling

A team OS, not a slide deck.

We convert the plan into squads, rituals and dashboards your team will actually use. By the time we step out, you're running the engagement — not depending on us to interpret it.

  • 01Squad design & owners
  • 02Operating rituals
  • 03Dashboards & readouts
Quarter Goal Results
03 · Results
Selected work

Brands that moved.

All case studies →
JNPR spirits drink
Food and Beverage

JNPR Spirits

Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.

+265%
Revenue YoY
+49%
Conversion Rate YoY
CreativeCROPaidStrategy
Réservation perfume bottle
Fragrance

Réservation Parfums

Luxury fragrance brand from the founder of Palm Angels, distributed at Violet Grey, Liberty, and Printemps, launched across EU and US with a scalable acquisition engine built from scratch.

−78%
Cost per Lead
+241%
Add-to-Cart Volume
BrandLaunchPaidStrategy
KrillDesign CaseStudyNaniza
Design

Krill Design

Sustainable design brand scaled across Europe via a multichannel creative system that multiplied ad variants, drove acquisition costs down, and unlocked international growth.

−75%
Customer Acquisition Cost
Multi-EU
Sustainable Growth
CreativePaidStrategy
ManuelBozzi CaseStudyNaniza
Jewelry

Manuel Bozzi

Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.

+77%
Orders YoY
+111%
Conversion Rate YoY
BrandCreativePaidStrategy
Depuravita pantry products
Food and Beverage

Depuravita

Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.

+105%
Revenue YoY
Retention Uplift
LifecycleCRORetention
Wooden CaseStudyNaniza
Fashion

Wooden

European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.

Growth
Brand Consolidation
Multi-EU
Sustainable Growth
BrandCROStrategy
Soccerment shinguards
Sportstech

XSEED (Soccerment)

AI device turning performance data into competitive advantage for footballers and clubs, partnered with champions like Federico Dimarco, scaled 155% YoY through an international launch.

+155%
Revenue YoY
+28%
Conversion Rate
LaunchPaidCreativeStrategy
Handmade leather boots
Fashion

Fillies and Boots

Italy's first made-to-measure boot brand, whose Black Friday campaign paired premium, empathetic storytelling with data-driven anticipation, generating €120K in revenue in just a few days.

€120k
Revenue, Black Friday
Premium
Acquisition & Retention
BrandLifecycleStrategyPaid
MamaClean CaseStudyNaniza
Consumer Tech

MamaClean

App-based on-demand laundry service whose unconventional funnel was optimized via end-to-end tracking, cutting cost per order by 71% and keeping AOV trending steadily upward.

−71%
Cost Per Order
+10%
Average Order Value
PaidCROStrategy
Letshelter CaseStudyNaniza
Design

Letshelter

Italian artisanal design brand with fast-growing demand, scaled via restructured Meta and Google accounts and overhauled marketing automation, maintaining a healthy CAC/LTV ratio as volumes climbed.

−56%
Cost Per Order
+136%
MER
PaidLifecycleCRO
Soeliok CaseStudyNaniza
Digital Publishing

Soeliok

Publisher of the first Italian audiobook narrated by the Italian voice of Robin Williams with original soundtrack — growth advisory and go-to-market built a buyer base from day one.

Launch
Acquisition Strategy
Meta & Google
Campaign Management
LaunchPaidCreativeStrategy
StableOfIreland CaseStudyNaniza
Fashion

Stable of Ireland

Irish premium brand of limited-edition home and design pieces crafted with top artisans and sustainable materials, scaled via an acquisition system bringing in new customers without compromising premium positioning.

DB ↑
Customer Base Growth
CAC ↓
Premium Positioning Preserved
BrandPaidLifecycle
Mamazen team
Services

Mamazen

One of Italy's leading consumer-focused venture builders, advised on growth and validation through a multi-brand DTC playbook to help more of their startups reach scale faster.

Know-how
Transferred Across Portfolio
Multi-startup
Portfolio Success Contribution
Strategy
Eathlon CaseStudyNaniza
Sportstech

Eathlon

App bringing Mediterranean diet science to sport and performance, scaled via AI-generated and AI-iterated creatives across channels, cutting CPA by 40% and lifting activation rate with Naniza.

−40%
Cost Per Acquisition
App Install
Increase Active Users
PaidCreativeStrategy
Frequently asked

Good questions, short answers.

Didn't cover yours? Send it to hello@naniza.io — we reply within 1 hour.

  • It's a 12-week engagement with a clean exit. Most brands then opt into a lighter-touch quarterly retainer to keep the model and plan current — but you're never locked in.

  • Yes — when the fit is right. There are a few things we look for before saying yes to a pre-revenue engagement, and the first call is where we figure that out together.

  • We work with brands from pre-launch to ~€50M. The common thread is a real product and a founder who cares about margin, not a funding round.

  • You can. But in our experience, running performance without a shared economic model is how teams end up optimising the wrong thing for a year.

  • A pod of four: a strategy lead, an analyst, a creative partner and a growth operator. All senior, all hands-on. No junior ping-pong.

  • It depends on data readiness and scope. We'll give you a number within 48 hours of an intro call — no gated pricing games.

Start a project

Bring us the messy data. We'll bring the plan.

A 20-minute intro is usually enough for us to tell you whether a Growth Strategy engagement is the right shape for you — or if a different conversation would serve you better.