Growth Strategy
Unit-econ modeling and quarterly work-cycles. The plan your CFO and CMO finally agree on.
€42M+ in ad spend scaled for growth-stage brands
The marketing partner
for brands ready to scale.
We partner with growth-stage brands to compound paid, creative, retention and AI — lifting conversion rate and driving cost per acquisition down, month after month.
We work in🇮🇹 Italiano🇬🇧 English🇫🇷 Français🇪🇸 Español
MilanBarcelonaWorking across EU · US
Certified partners
A short list of brands we've helped scale
— What we do
Four disciplines, one studio.
Paid Media
Meta, Google, TikTok, YouTube. Structured accounts and creative tested at velocity.
Creative Lab
Ads that feel like culture. Weekly concept drops, angles, hooks — tied to the data.
Conversion
PDPs, funnels, checkout. Your site is the biggest lever you own.
— Selected work
All case studies →Brands that moved.
Food and Beverage
JNPR Spirits
Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.
+265%
Revenue YoY
+49%
Conversion Rate YoY
CreativeCROPaidStrategy
Fragrance
Réservation Parfums
Luxury fragrance brand from the founder of Palm Angels, distributed at Violet Grey, Liberty, and Printemps, launched across EU and US with a scalable acquisition engine built from scratch.
−78%
Cost per Lead
+241%
Add-to-Cart Volume
BrandLaunchPaidStrategy
Design
Krill Design
Sustainable design brand scaled across Europe via a multichannel creative system that multiplied ad variants, drove acquisition costs down, and unlocked international growth.
−75%
Customer Acquisition Cost
Multi-EU
Sustainable Growth
CreativePaidStrategy
Jewelry
Manuel Bozzi
Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.
+77%
Orders YoY
+111%
Conversion Rate YoY
BrandCreativePaidStrategy
Food and Beverage
Depuravita
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
+105%
Revenue YoY
↑
Retention Uplift
LifecycleCRORetention
Fashion
Wooden
European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.
Growth
Brand Consolidation
Multi-EU
Sustainable Growth
BrandCROStrategy
Sportstech
XSEED (Soccerment)
AI device turning performance data into competitive advantage for footballers and clubs, partnered with champions like Federico Dimarco, scaled 155% YoY through an international launch.
+155%
Revenue YoY
+28%
Conversion Rate
LaunchPaidCreativeStrategy
Fashion
Fillies and Boots
Italy's first made-to-measure boot brand, whose Black Friday campaign paired premium, empathetic storytelling with data-driven anticipation, generating €120K in revenue in just a few days.
€120k
Revenue, Black Friday
Premium
Acquisition & Retention
BrandLifecycleStrategyPaid
Consumer Tech
MamaClean
App-based on-demand laundry service whose unconventional funnel was optimized via end-to-end tracking, cutting cost per order by 71% and keeping AOV trending steadily upward.
−71%
Cost Per Order
+10%
Average Order Value
PaidCROStrategy
Design
Letshelter
Italian artisanal design brand with fast-growing demand, scaled via restructured Meta and Google accounts and overhauled marketing automation, maintaining a healthy CAC/LTV ratio as volumes climbed.
−56%
Cost Per Order
+136%
MER
PaidLifecycleCRO
Digital Publishing
Soeliok
Publisher of the first Italian audiobook narrated by the Italian voice of Robin Williams with original soundtrack — growth advisory and go-to-market built a buyer base from day one.
Launch
Acquisition Strategy
Meta & Google
Campaign Management
LaunchPaidCreativeStrategy
Fashion
Stable of Ireland
Irish premium brand of limited-edition home and design pieces crafted with top artisans and sustainable materials, scaled via an acquisition system bringing in new customers without compromising premium positioning.
DB ↑
Customer Base Growth
CAC ↓
Premium Positioning Preserved
BrandPaidLifecycle
Services
Mamazen
One of Italy's leading consumer-focused venture builders, advised on growth and validation through a multi-brand DTC playbook to help more of their startups reach scale faster.
Know-how
Transferred Across Portfolio
Multi-startup
Portfolio Success Contribution
Strategy
Sportstech
Eathlon
App bringing Mediterranean diet science to sport and performance, scaled via AI-generated and AI-iterated creatives across channels, cutting CPA by 40% and lifting activation rate with Naniza.
−40%
Cost Per Acquisition
App Install
Increase Active Users
PaidCreativeStrategy
— The studio
A studio with operator hands and global range.
Naniza is a growth studio founded in 2017 by operators. We pair hands-on muscle memory with AI running through every process — so strategy, creative and media compound faster than a traditional agency can ship.
- 01Nine years of operator reps.
Founded in 2017 by operators — we run growth the way in-house teams do, not agencies.
- 02AI woven through the work.
We use AI every day — research, media ops, creative iteration, reporting — so human hours compound.
- 03Four languages, one playbook.
We run in English, Italian, French and Spanish, in the room with your market.
- 04International by default.
Brands launched across Europe, North America, APAC and LATAM — with local nuance, not just translation.
9y
Operator experience
4
Languages in the room
4
Continents served
— Words from founders
The kind of feedback that compounds.
“
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal — and we understood why.
Valérie De Sutter
CEO & Founder, JNPR Spirits
“
They don't feel like an agency. They feel like the growth team we kept meaning to hire. Analytical, opinionated, allergic to vanity metrics.
Farhad Alessandro Mohammadi
Managing Partner, Mamazen IH1
“
Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.
Sandra Nassima
Founder, Depuravita
— Journal
All writing →What we're thinking.
-720x403.png&w=3840&q=75)
DTCApr 20269 min
The 1-Day View Trap: Meta Attribution Update 2026 Audit
The Facebook Attribution Window Trap: Meta's 2026 Shift and How to Stop Optimizing Toward Your Own Customers
CreativeApr 202610 min
The Ought-Self Framework for DTC Performance Creative
The Performance Creative Framework No One Talks About: Self-Concept Messaging for DTC Ads
-720x403.png&w=3840&q=75)
CreativeApr 202612 min
Creative Volume Forecasting Framework for Scaling Meta Ads
Facebook ads scaling has a quiet failure mode: the spend plan moves, the creative plan doesn't. Every Q4 we watch the same movie — a brand lifts spend 50% against last year, the account starts…
— Book a free meeting
Let's build something that pays.
Tell us about your brand, your stage, and what you're trying to scale. We'll reply within 1 hour with a point of view — not a pitch deck.
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal — and we understood why.
Valérie De Sutter
CEO & Founder, JNPR Spirits
Certified partners
MetaGoogleShopifyKlaviyo