Most teams pour ad budget at a store that converts at half the rate it should. We diagnose the funnel, prioritise where revenue actually leaks, and run a 90-day cycle of hypothesis-led tests — PDPs, checkout, navigation, post-purchase.
Every engagement gets the same operating shape — a measured baseline, a prioritised backlog, and a weekly testing cadence.
Every step from ad click to second order, mapped with session recordings, heatmaps and quantitative friction scores.
30-50 ranked test hypotheses scored on confidence, traffic, lift potential and engineering cost — the only roadmap you need.
Weekly A/B and MVT tests on PDP, cart, checkout and post-purchase — statistical guardrails, no false positives shipped.
A library of PDP modules — modular blocks our team or yours can recombine for new launches without rebuilding.
The two highest-leverage screens, treated as their own product surface: upsell, social proof, payment friction, thank-you sequence.
What we shipped, what moved, what's queued — and the contribution-margin delta priced in real money.
Two weeks deep on analytics, session recordings, post-purchase surveys and a checkout teardown. We surface the three or four steps that account for most of the lost revenue — not a generic 'audit deck'.
Every test is a written hypothesis: what we believe, why, how we'll measure, what we'll do if it wins or loses. Scoring keeps the backlog ruthless — we ship the tests with the biggest contribution-margin upside first.
A weekly cadence of one to three live tests, each long enough to reach statistical significance. Winners ship to all traffic; losers go back to the backlog as learnings — not into the bin.
Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.
Luxury fragrance brand from the founder of Palm Angels, distributed at Violet Grey, Liberty, and Printemps, launched across EU and US with a scalable acquisition engine built from scratch.
Sustainable design brand scaled across Europe via a multichannel creative system that multiplied ad variants, drove acquisition costs down, and unlocked international growth.
Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.
AI device turning performance data into competitive advantage for footballers and clubs, partnered with champions like Federico Dimarco, scaled 155% YoY through an international launch.
Italy's first made-to-measure boot brand, whose Black Friday campaign paired premium, empathetic storytelling with data-driven anticipation, generating €120K in revenue in just a few days.
App-based on-demand laundry service whose unconventional funnel was optimized via end-to-end tracking, cutting cost per order by 71% and keeping AOV trending steadily upward.
Italian artisanal design brand with fast-growing demand, scaled via restructured Meta and Google accounts and overhauled marketing automation, maintaining a healthy CAC/LTV ratio as volumes climbed.
Publisher of the first Italian audiobook narrated by the Italian voice of Robin Williams with original soundtrack — growth advisory and go-to-market built a buyer base from day one.
Irish premium brand of limited-edition home and design pieces crafted with top artisans and sustainable materials, scaled via an acquisition system bringing in new customers without compromising premium positioning.
One of Italy's leading consumer-focused venture builders, advised on growth and validation through a multi-brand DTC playbook to help more of their startups reach scale faster.
App bringing Mediterranean diet science to sport and performance, scaled via AI-generated and AI-iterated creatives across channels, cutting CPA by 40% and lifting activation rate with Naniza.
Didn't cover yours? Send it to hello@naniza.io — we reply within 1 hour.
We do — front-end, theme work, app integrations. Backend changes flag back to your team. Most tests don't touch the backend at all.
Weeks 1-3: audit, backlog, instrumentation. First live test typically in week 4. Steady cadence of 1-3 concurrent tests from week 6.
No — losers tell you what the customer doesn't want. We ship a 30-40% test win rate (industry standard is 12-20%), and every loss feeds the next hypothesis.
Yes, and we usually recommend it. Paid amplifies whatever the site does — improving conversion is the highest-ROI move most growth-stage brands aren't making.
A 20-minute intro is usually enough for us to size the opportunity — and tell you honestly whether your traffic is ready for testing or a rebuild is the better next step.