Most acquisition accounts are a museum of legacy structures, drifting conversion APIs and creative fatigue. We rebuild the architecture, take daily ops, and report on a single CAC payback curve — not a stack of platform charts.
Every engagement consolidates the same fundamentals — platforms running off the same brief, the same budget plan, and the same measurement frame.
Campaign types, naming, bidding, audiences and exclusions rebuilt platform-by-platform — clean, auditable, scalable.
Server-side events on Meta, GA4 and TikTok with deduplicated client+server hits and a deterministic ID map.
Budgets, bids, exclusions and pacing managed every working day — not a Monday review and a Friday panic.
A standing pipeline shipping new concepts, hooks and iterations every Tuesday — fatigue beaten before it spikes.
Mix, budget and sequencing across Meta, Google, TikTok and YouTube — sized against unit economics, not vibes.
One Looker view: CAC payback, blended ROAS, contribution margin per channel. No platform tab-hopping.
Two weeks deep on accounts, attribution, creative library and tracking. We name the leaks — over-spending on retargeting, broken CAPI events, conflicting audiences — before any optimisation runs.
Architecture goes in: campaign types, naming, exclusions, bidding logic, CAPI. Then daily ops take over — bids, budgets, exclusions, pacing — with a written rationale for every move.
Weekly creative drops from the Creative Lab feed the accounts. Winning angles get scaled, losers get killed in seven days. Reporting closes the loop into the next brief — not the next slide deck.
Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.
Luxury fragrance brand from the founder of Palm Angels, distributed at Violet Grey, Liberty, and Printemps, launched across EU and US with a scalable acquisition engine built from scratch.
Sustainable design brand scaled across Europe via a multichannel creative system that multiplied ad variants, drove acquisition costs down, and unlocked international growth.
Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.
AI device turning performance data into competitive advantage for footballers and clubs, partnered with champions like Federico Dimarco, scaled 155% YoY through an international launch.
Italy's first made-to-measure boot brand, whose Black Friday campaign paired premium, empathetic storytelling with data-driven anticipation, generating €120K in revenue in just a few days.
App-based on-demand laundry service whose unconventional funnel was optimized via end-to-end tracking, cutting cost per order by 71% and keeping AOV trending steadily upward.
Italian artisanal design brand with fast-growing demand, scaled via restructured Meta and Google accounts and overhauled marketing automation, maintaining a healthy CAC/LTV ratio as volumes climbed.
Publisher of the first Italian audiobook narrated by the Italian voice of Robin Williams with original soundtrack — growth advisory and go-to-market built a buyer base from day one.
Irish premium brand of limited-edition home and design pieces crafted with top artisans and sustainable materials, scaled via an acquisition system bringing in new customers without compromising premium positioning.
One of Italy's leading consumer-focused venture builders, advised on growth and validation through a multi-brand DTC playbook to help more of their startups reach scale faster.
App bringing Mediterranean diet science to sport and performance, scaled via AI-generated and AI-iterated creatives across channels, cutting CPA by 40% and lifting activation rate with Naniza.
Didn't cover yours? Send it to hello@naniza.io — we reply within 48 hours.
Meta, Google (Search, PMax, YouTube) and TikTok by default. Pinterest, Snap and programmatic when the unit economics ask for it. We don't run channels for the sake of a logo on a deck.
Both works. Most engagements pair Paid Media with our Creative Lab — same studio, weekly drops. If you have an in-house creative team, we'll write briefs and review against them.
Audit weeks 1-2, architecture rollout weeks 3-4. Daily ops from week 5. We never rip out a working account on day one — the audit decides what stays.
One dashboard — your business KPIs and the in-platform data behind them. A weekly written note, a monthly readout, a quarterly strategic review. No screenshot dumps.
Yes — Meta Business Partner and Google Premier Partner. We're listed in both ecosystems, with priority support and beta access on both platforms.
A 20-minute intro is usually enough for us to tell you whether Paid Media is the right next move — or whether a Growth Strategy diagnostic should come first.