Field notes, essays & teardowns.
Writing from the Naniza studio — playbooks we actually use, essays we actually mean, and teardowns of the accounts we run. One new piece most weeks.
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DTC11 minPricing Psychology for DTC: 5 Tactics + Product Mix Architecture
Your product is priced too low. Not because your margin is bad — it probably is — but because the buyer has no other way to read quality. When they land on your PDP, the first information they get is…
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DTCMeta Ads9 minThe 1-Day View Trap: Meta Attribution Update 2026 Audit
The Facebook Attribution Window Trap: Meta's 2026 Shift and How to Stop Optimizing Toward Your Own Customers
CreativeMeta Ads10 minThe Ought-Self Framework for DTC Performance Creative
The Performance Creative Framework No One Talks About: Self-Concept Messaging for DTC Ads
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CreativeMeta Ads11 minCreative Volume Forecasting Framework for Scaling Meta Ads
Facebook ads scaling has a quiet failure mode: the spend plan moves, the creative plan doesn't.
PlaybooksMeta Ads8 minHow to Scale Meta Ads for eCommerce in 2026
eCommerce brands that scale Meta Ads profitably have one thing in common: they don't fight the algorithm, they feed it properly.
PlaybookseCommerce6 minAI in eCommerce Marketing: Practical Guide 2026
The AI market for eCommerce reached around 7.6 billion euros in 2026, with a CAGR (Compound Annual Growth Rate) of 24%. 89% of retailers are already using or testing AI tools.
GrowtheCommerceCRO11 min[Case Study] How to Increase Sales by 265% YoY
When it comes to the growth of an eCommerce, there are many aspects to consider, there is never a single variable that allows you to increase sales by 265% YoY as in the case of JNPR.
GrowtheCommerce6 minBlack Friday Strategy worth more than 34,000€ per day for eCommerce
Black Friday and holidays are concentrated in the last quarter of the year, which is why Q4 plays a decisive role for many eCommerce businesses. For Fillies and Boots…
CRO8 min9 Examples of Landing Pages to Increase Your Conversions
In this article, let's take a look at 9 examples of landing pages that you can take inspiration from. The selected examples had a great impact on different markets (Food, Fashion, Beverage,…
Lifecycle9 minWhat is Marketing Automation and how to implement it in your marketing strategy
When it comes to Marketing, one of the hottest topics is Marketing Automation. Marketing Automation is a set of strategies and processes for automating marketing campaigns in various channels (email,…
Data7 minAverage Order Value (AOV): what it is and how to increase it to make your eCommerce grow
One of the most important metrics for the growth of an e-commerce is precisely the AOV. The Average Order Value is the average order value. In other words, it's how much each customer spends on…
Playbooks13 minHow to Increase Price and Marginality
One of the most intriguing and complex issues in a marketing strategy is the choice of price: there are many theories about it, but all share the idea that price is a determining and vital factor in…
Data9 min6 Fundamental Metrics to increase your eCommerce sales
If you manage an eCommerce, you know very well what it means to be surrounded by different metrics on a daily basis. What makes the difference, in this case, is being able to identify the KPIs (Key…
DTC13 mineCommerce Marketing: The Complete Guide to Grow Your Brand in 2026
E-commerce marketing is the new and ambitious challenge to digitalization, to aim for progressive growth and international scalability. Growth opportunities have never been more accessible than in…
Data10 minConversion Rate: What it is and how to increase it
The conversion rate is one of the fundamental metrics when it comes to e-commerce. It is a very important indicator that It helps to make the store's state of health objective. In this article we are…
Lifecycle7 minEmail Sequence to recover Abandoned Carts
Abandoned cart emails. On average, 69.99% of trolleys are abandoned without making a purchase (Source: Baymard Statistics 2022). A fact that may seem worrying, but it is possible to improve it by…
Creative14 minHow to create winning Meta and TikTok Ads: 10 practical examples
Creatives today play a fundamental role in advertising, especially on Meta where it is necessary, based on the budget invested, to have a constant circulation of creative assets that allows, on the…
Playbooks5 minHow to Use Discounts Without Destroying Your Brand: 7 Strategies and Examples of Commercial Promotions
Discounts and promotions are a tool that is often used to promote e-commerce products. In the short term, offering a discount may seem like a good strategy to increase sales, but the risk of…
GrowtheCommerceData7 mineCommerce Marketing Budget: Complete Guide 2026
The average eCommerce brand allocates 7-12% of its revenue to marketing. But that number alone doesn't say anything. A brand that spends 10% on the wrong channels in the wrong phase will burn cash…
CreativeMeta AdseCommerce13 minHow Creative Diversity Scaled Meta Ads Spend from 54K to 622K
One ecommerce brand went from $54,000 in weekly Meta spend to $622,000 in the same period, year over year. Not by finding a single winning ad. Not by cranking up budgets on what already worked.
Growth14 minTop 7 Proven Customer Acquisition Strategies for 2026
Customer acquisition is crucial for any business. It involves attracting and converting new customers to drive growth and maintain a competitive edge in the market. Without effective customer…
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