We find where product pages, cart and checkout lose customers, especially on mobile, then rank observed friction by impact and cost.
We start with the numbers, your context and your team’s capacity. Before proposing work, we define the decision that needs to change.
Combine quantitative data with observed behavior.
Separate technical, informational and trust barriers.
Prioritize experiments by impact, evidence and cost.
Work has a purpose when we know what to measure, who will act and what outcome would change the priority.
Each step ends with a testable choice, an owner and a rule for reviewing it.
Friction map
Evidence-ranked hypotheses
Testing and measurement plan
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.
Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.
European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal.
They are the growth team we should have hired. Analytical, opinionated, allergic to vanity metrics.
Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.
Useful when you have enough traffic and a team able to change the store. We distinguish immediate fixes from tests that need more volume.
No. We examine offer clarity, trust, navigation, checkout and traffic quality. Design follows the hypothesis.
Tell us about your product, channels and goals. The first conversation helps us decide whether and how we can help.
