Paid MediaPerformance marketing

More paid spend. How much more margin?

We connect Meta, Google and other paid channels to new customers, creative and conversion. Spend decisions start with order economics, not platform ROAS alone.

A short list of brands we've helped scale
JNPRDepuravitaSoccermentKrill DesignUsedWooden StoreManuel BozziSoeliokMamaCleanRéservation Parfums
01 / The starting point

A channel can report better results while marginal acquisition cost rises and total margin shrinks.

We start with the numbers, your context and your team’s capacity. Before proposing work, we define the decision that needs to change.

From signal to decision
01 / OBSERVE

Define the job of each channel.

02 / DECIDE

Match creative and landing pages to the buying journey.

03 / TEST

Compare spend, new customers and signals of margin.

A working process adapted to your data
02 / Our approach

Turn signals into a shared decision.

Work has a purpose when we know what to measure, who will act and what outcome would change the priority.

Each step ends with a testable choice, an owner and a rule for reviewing it.

03 / What you get

From problem to decisions.

01

Paid investment plan

02

Cross-channel testing structure

03

Business performance dashboard

— Selected work

Brands that moved.

All case studies →
KrillDesign CaseStudyNaniza
Design

Krill Design

Sustainable design brand scaled across Europe via a multichannel creative system that multiplied ad variants, drove acquisition costs down, and unlocked international growth.

−75%
Customer Acquisition Cost
Multi-EU
Sustainable Growth
CreativePaidStrategy
JNPR spirits drink
Food and Beverage

JNPR Spirits

Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.

+265%
Revenue YoY
+49%
Conversion Rate YoY
CreativeCROPaidStrategy
Réservation perfume bottle
Fragrance

Réservation Parfums

Luxury fragrance brand from the founder of Palm Angels, distributed at Violet Grey, Liberty, and Printemps, launched across EU and US with a scalable acquisition engine built from scratch.

−78%
Cost per Lead
+241%
Add-to-Cart Volume
BrandLaunchPaidStrategy
Eathlon CaseStudyNaniza
Sportstech

Eathlon

App bringing Mediterranean diet science to sport and performance, scaled via AI-generated and AI-iterated creatives across channels, cutting CPA by 40% and lifting activation rate with Naniza.

−40%
Cost Per Acquisition
App Install
Increase Active Users
PaidCreativeStrategy
— Client voices

What clients say about working with us.

“
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal.
Valérie De Sutter
Valérie De Sutter
CEO & Founder, JNPR Spirits
“
They are the growth team we should have hired. Analytical, opinionated, allergic to vanity metrics.
Farhad Mohammadi
Farhad Alessandro Mohammadi
Managing Partner, Mamazen IH1
“
Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.
Sandra Nassima
Sandra Nassima
Founder, Depuravita
04 / Is this a fit?

Is this the right service for you?

A fit when you already invest across paid channels and need one scorecard and shared budget thresholds.

Frequently asked question

Do you only work with ecommerce brands?

This approach is built for consumer ecommerce. For B2B SaaS, we assess paid media through pipeline quality and the sales cycle.

The next step

Let’s define your priority.

Tell us about your product, channels and goals. The first conversation helps us decide whether and how we can help.

Talk about your project