
Depuravita
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
We connect purchases, behavior and margin to understand why customers return, when to reach them and what to offer.








We start with the numbers, your context and your team’s capacity. Before proposing work, we define the decision that needs to change.
Study cohorts, purchases and relationship moments.
Design behavior-led flows and campaigns.
Read revenue, frequency and list health with attribution care.
Work has a purpose when we know what to measure, who will act and what outcome would change the priority.
Each step ends with a testable choice, an owner and a rule for reviewing it.
Repeat-purchase journey map
Automation priorities
Messaging calendar and repeat-purchase measurement

Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.

Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.

European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal.

They are the growth team we should have hired. Analytical, opinionated, allergic to vanity metrics.

Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.

A fit for brands with an active customer base seeking repeat orders without paying to reacquire the same buyers every month.
No. Lifecycle strategy starts with customers and data; platform choice or optimization follows.
Tell us about your product, channels and goals. The first conversation helps us decide whether and how we can help.