Your catalog decides where Shopping spend goes.
We organize feeds and campaigns around margin, availability and each product’s role. Easy-selling bestsellers should not automatically absorb all investment.
Treating products as one block can hide unprofitable items and opportunities that never enter the auction.
We start with the numbers, your context and your team’s capacity. Before proposing work, we define the decision that needs to change.
Review feed quality, attributes and catalog coverage.
Group products by margin, stock and role.
Read Shopping and Performance Max alongside other demand signals.
Turn signals into a shared decision.
Work has a purpose when we know what to measure, who will act and what outcome would change the priority.
Each step ends with a testable choice, an owner and a rule for reviewing it.
From problem to decisions.
Feed audit
Product segmentation logic
Shopping and Performance Max plan
What clients say about working with us.
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal.
They are the growth team we should have hired. Analytical, opinionated, allergic to vanity metrics.
Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.
Is this the right service for you?
Useful when catalog size or variation calls for different rules by product, stock and margin.
Does Performance Max replace Google Shopping?
Not automatically. The choice depends on feed quality, desired control, available data and catalog economics.
Let’s define your priority.
Tell us about your product, channels and goals. The first conversation helps us decide whether and how we can help.