
Depuravita
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
We examine data, sessions and the mobile journey to deliver a few evidence-led priorities with uncertainties and implementation guidance.








We start with the numbers, your context and your team’s capacity. Before proposing work, we define the decision that needs to change.
Check data quality and traffic segments.
Review product pages, cart and checkout.
Rank opportunities by evidence and expected impact.
Work has a purpose when we know what to measure, who will act and what outcome would change the priority.
Each step ends with a testable choice, an owner and a rule for reviewing it.
Observed friction map
Hypotheses with confidence levels
Implementation and testing roadmap

Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.

Non-alcoholic spirits brand scaled via AI-generated creative testing and on-site CRO to make acquisition sustainable, tripling the annual revenue target in under 12 months with Naniza.

Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal.

They are the growth team we should have hired. Analytical, opinionated, allergic to vanity metrics.

Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.

A defined diagnostic project. If you also need ongoing test execution, we can scope a CRO program.
You will receive observations, hypotheses and reasoned priorities. Some require design, others content, data or technical work.
Tell us about your product, channels and goals. The first conversation helps us decide whether and how we can help.