We identify where theme, apps, merchandising and product information make buying harder, then rank changes by expected impact and effort.
We start with the numbers, your context and your team’s capacity. Before proposing work, we define the decision that needs to change.
Review theme, apps and behavior signals.
Study product information and the mobile journey.
Prioritize tests within platform constraints.
Work has a purpose when we know what to measure, who will act and what outcome would change the priority.
Each step ends with a testable choice, an owner and a rule for reviewing it.
Shopify UX diagnosis
Ranked changes and tests
Measurement criteria by page and device
Shopify Italia success story scaled via a retention overhaul — email automation, loyalty program, and product page optimization — that turned existing customers into the brand's growth engine with Naniza.
European retail brand whose digital channel — strategy, acquisition system, and brand identity — consolidated online authority and expanded the customer base across Europe, matching its physical retail presence.
Jewelry brand worn by international music and entertainment artists, scaled via sharpened positioning and a buyer-persona creative system that compounded purchase frequency, LTV, and revenue with Naniza.
I recommend Naniza to every founder ready to scale. In under a year we tripled our full-year goal.
They are the growth team we should have hired. Analytical, opinionated, allergic to vanity metrics.
Naniza's contribution to our business is enormous. Years in, they are fully responsible for growth and conversion — and it shows in the P&L.
Useful when you run a Shopify store and need to decide what to change before adding apps or replacing the theme.
Only if evidence shows it is the constraint. We check whether information, merchandising or apps create the friction.
Tell us about your product, channels and goals. The first conversation helps us decide whether and how we can help.
