Social
Engagement Rate Calculator
Engagement rate across platforms, normalised by reach and follower count. With benchmark bands.
— CategoryAnalytics & Intelligence
Your Account Data
Use data from your last 5–10 posts for accuracy.
Your current follower count
Sum of likes across last 5 posts
Sum of comments across last 5 posts
Optional — shares, saves, or retweets
How many posts you're averaging over
ER Status: Below Average
Your ER is below average for your tier. This typically means weak hooks, low content-audience fit, or inconsistent posting.
Engagement Rate
0.53
%
133 avg engagements / post
Benchmark: Micro (10K–100K) on Instagram
Poor ≥ 1.5%
Average ≥ 2.5%
Good ≥ 4%
Viral ≥ 7%
Total Engagements
665
Avg per Post
133
Low engagement means your creatives aren't hitting
A 0.5% ER on Instagram for your tier is below what converts. Our creative strategists audit your content, identify hook failures, and deliver a battle-tested creative brief in 5 days.
Request a Free Creative Audit