Retention
Churn Calculator
Monthly, annual and revenue churn, with cohort decay. The number that quietly compounds against you.
— CategoryAnalytics & Intelligence
Churn Inputs
Enter your customer counts and revenue data
$
Moderate Churn
4.00% / month
Within healthy range. Some room to improve.
Churn Rate
4.00%
per month
Retention Rate
96.00%
per month
Revenue at Risk
$2,400
this month
Annual Rev. at Risk
$28,800
annualized impact
Customer Retention Over Time
How your customer base evolves at current churn rate
Now
500 customers100%
+1m
480 customers96%
+2m
461 customers92%
+3m
442 customers88%
+4m
425 customers85%
+5m
408 customers82%
+6m
391 customers78%
Revenue Saved by Reducing Churn
Annual revenue recovered per improvement scenario
Reduce churn by 10%$2,880 / yr
Reduce churn by 25%$7,200 / yr
Reduce churn by 50%$14,400 / yr
Annual churn rate
38.7%
Annual retention rate
61.3%
Lost customers / period
20
Avg revenue / customer
$120