Lifetime Value
LTV Calculator
Predictive and historical LTV with retention curves. The number you should be setting bids against.
— CategoryMarketing & Growth
Customer Metrics
Enter your customer behavior data
$
x/yr
yrs
%
LTV Formula
LTV = Avg Value × Frequency
× Lifespan × Margin %
× Lifespan × Margin %
Avg value$85.00
Frequency3x / year
Lifespan3 years
Gross margin45%
Margin-Adj. LTV
$344
gross profit per customer
Revenue LTV
$765
total revenue per customer
Annual Value
$115
profit per customer / year
Growth Scenarios
Conservative, current, and optimistic LTV projections
Conservative
$207Current
$344Your inputs
Optimistic
$482Value by Year (Margin-Adjusted)
Year 1
$115
Year 2
$230
Year 3 (Full)
$344
Orders per lifespan
9.0
Total revenue
$765
Gross profit
$344
Margin %
45%