Funnel Math
Conversion Rate Calculator
CR by step, drop-off by step, and the funnel arithmetic that makes a goal achievable.
— CategoryAnalytics & Intelligence
Your Metrics
Total unique visitors per month
Orders, sign-ups, or goals completed
$
Average revenue per conversion
Your Conversion Rate
2.50%
Good
Revenue/Visitor
$2.13
Monthly Revenue
$21,250
Industry Benchmarks
Your Rate2.50%
Ecommerce (avg)2.5%
Fashion & Apparel1.9%
Health & Beauty3.2%
Home & Garden2.3%
Electronics1.6%
Food & Beverage3.8%
SaaS / Software3.5%
B2B Lead Gen2.2%
Revenue Impact of CR Improvements
+10%
CR improvementNew CR
2.75%
Additional Revenue
+$2,125
$23,375 total
+25%
CR improvementNew CR
3.13%
Additional Revenue
+$5,312.5
$26,562.5 total
+50%
CR improvementNew CR
3.75%
Additional Revenue
+$10,625
$31,875 total
+100%
CR improvementNew CR
5.00%
Additional Revenue
+$21,250
$42,500 total
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