Allocation
Media Mix Allocator
Allocate budget across channels with diminishing returns baked in. Pareto-optimised, not just averaged.
— CategoryMarketing & Growth
Your Budget & Goals
$
Total Budget
$10,000
Blended ROAS
4.18x
Expected Revenue
$41,850
Recommended Allocation
DTC E-commerce – Acquisition
Channel Breakdown
Meta Ads
$5,500(55%)
Est. ROAS 3.5x → $19,250 revenue
Google Ads
$2,500(25%)
Est. ROAS 4x → $10,000 revenue
TikTok Ads
$1,200(12%)
Est. ROAS 2.5x → $3,000 revenue
Email/SMS
$800(8%)
Est. ROAS 12x → $9,600 revenue
Need help executing this $10,000 budget?
Our team at Naniza specializes in omni-channel scaling for DTC E-commerce brands with a focus on acquisition. We manage Meta, Google, TikTok, and Email under one roof — with full attribution, no guessing.
Let Naniza Manage Your Mix