B2B Sales
B2B Pipeline Calculator
Pipeline coverage, conversion by stage and revenue per rep — the math behind hitting a B2B number.
— CategoryAnalytics & Intelligence
Your Funnel Metrics
Use your actual conversion rates or industry averages to start.
Annual or quarterly goal
$
Average deal size in dollars
$
% of sales-qualified leads that close
%
% of marketing leads that become sales-ready
%
% of website visitors who become MQLs
%
B2B SaaS industry benchmarks:
Visitor → MQL: 1–3% · MQL → SQL: 20–40%
Win Rate: 20–30% · ACV: varies widely
Website Visitors
28,000
MQLs Needed
560
SQLs Needed
168
Deals to Close
42
Reverse-Engineered Funnel
Overall conversion: 0.150% visitor → closed deal
Revenue Target
$500,000
Deals × ACV
42 × $12,000
You need 28,000 monthly visitors to hit your target
That's a real number to hit, and it requires a high-intent B2B demand gen strategy — not just more content. We build B2B funnels that generate qualified SQLs on autopilot through paid, SEO, and LinkedIn.
Book a Pipeline Strategy Session