Health Ratio
LTV : CAC Ratio
3x is the survival floor, 5x is healthy. See where you sit and what would move the ratio.
— CategoryMarketing & Growth
Direct Inputs
Enter your known LTV and CAC values
$
$
LTV:CAC Ratio
5.0x
0x3x (target)5x (excellent)10x+
Excellent
Outstanding. You have highly efficient growth.
LTV
$450
CAC
$90.00
Ratio
5.00x
Payback
7.2 mo
Benchmark Comparison
How your ratio stacks up against thresholds
Your Ratio5.00x
Break-even1x ✓
SaaS target3x ✓
Excellent5x ✓
What Your Ratio Means
🔴Below 1x — you lose money on every customer
🟡1x–3x — marginal. Optimize before scaling
🟢3x–5x — healthy. Ready to scale
🚀5x+ — exceptional. Invest heavily in growth
Payback period7.2 months to recover CAC