Auction Math
CPM Calculator
Cost per thousand impressions and the reach you buy for a given budget across formats.
— CategoryMarketing & Growth
Calculator Mode
Choose what you want to calculate
$
Total amount spent on the campaign
Number of times your ad was shown
Formula
CPM = (Cost ÷ Impressions) × 1000
Impressions = (Budget ÷ CPM) × 1000
Your CPM
$10.00
Cost per 1,000 impressions
Total Impressions
100k
Ad views delivered
Total Spend
$1,000
Total budget used
CPM at Different Impression Volumes
How CPM changes as impression volume varies
Industry CPM Benchmarks
Meta Ads
$7 – $20
Facebook/Instagram
Google Display
$0.50 – $5
GDN average
TikTok Ads
$6 – $12
in-feed video
YouTube Ads
$4 – $10
pre-roll video
LinkedIn Ads
$30 – $60
B2B premium
Pinterest Ads
$2 – $5
visual search