Auction Math
CPC Calculator
Cost per click from spend and clicks — plus the volume scenarios for the budgets you are actually considering.
— CategoryMarketing & Growth
Calculator Mode
Choose what you want to calculate
$
Total amount spent on clicks
Number of clicks received
Formula
CPC = Total Cost ÷ Total Clicks
Clicks = Budget ÷ CPC
Your CPC
$2.00
Cost per click
Total Spend
$2,000
Total ad budget used
Total Clicks
1,000
Clicks received
CPC at Different Click Volumes
How CPC changes as click volume varies
Industry CPC Benchmarks
Google Search
$1 – $6
avg across industries
Meta Ads
$0.50 – $3
Facebook/Instagram
TikTok Ads
$0.10 – $2
varies by format
LinkedIn Ads
$5 – $15
B2B premium
Pinterest Ads
$0.10 – $1.50
visual discovery
YouTube Ads
$0.10 – $0.30
per view (CPV)