Unit Economics
DTC Unit Economics Simulator
Per-order, per-cohort and per-channel economics. Stack scenarios to see how AOV, frequency and CAC interact.
— CategoryFinance & Profitability
Industry Category
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Markets & Traffic
Primary
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Unit Economics
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Retention & LTV
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Total Budget
$10,000
1 market
Blended ROAS
0.15x
$1,500 revenue
CPA
$500.00
20 orders
Net Profit/Order
-$458.18
Unprofitable
Per-Market Breakdown
| Market | Budget | CPM | Impressions | Sessions | Orders | Revenue | ROAS |
|---|---|---|---|---|---|---|---|
| Primary Market | $10,000 | $12.00 | 833.3K | 10.0K | 20 | $1,500 | 0.15x |
Your first-order economics are negative
Your CPA ($500.00) exceeds gross profit per order ($41.83). You need either higher AOV, better conversion rates, or lower CPMs to scale profitably.
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