Pricing
Price Elasticity Calculator
Price elasticity of demand from two data points — and the revenue/profit-maximising price implied.
— CategoryAnalytics & Intelligence
Price & Quantity Data
$
$
units
units
Original Revenue$50,000
New Revenue$54,000
Revenue Change+$4,000
Change %+8.0%
Price Elasticity of Demand
-2.00
Elastic
Demand is sensitive to price changes — a price drop increases revenue.
|PED|
2.00
Absolute value
Elasticity Spectrum
0 (Perfectly Inelastic)1 (Unitary)∞ (Perfectly Elastic)
2.00
Inelastic (<1)
Unitary (≈1)
Elastic (>1)
Industry Benchmarks
| Category | Typical |PED| | Type | vs You |
|---|---|---|---|
| Luxury Goods | 2.5 | Highly Elastic | ↓ Less Elastic |
| Electronics | 1.5 | Elastic | ↑ More Elastic |
| Clothing | 1.2 | Elastic | ↑ More Elastic |
| Food (general) | 0.7 | Inelastic | ↑ More Elastic |
| Gasoline | 0.3 | Highly Inelastic | ↑ More Elastic |
| Medications | 0.2 | Highly Inelastic | ↑ More Elastic |
| Utilities | 0.1 | Perfectly Inelastic | ↑ More Elastic |
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